Short-term vs. long-term savings strategies for businesses

In today’s unpredictable business environment, having a strong savings plan is crucial for financial security and growth. Every company, regardless of its size, can face unexpected expenses, cash flow issues, or situations that require immediate capital. This article will explore the importance of both short-term and long-term savings strategies, plus discuss when each might be beneficial and how businesses can balance both.

The need for a business savings strategy

Building a financial cushion allows businesses to manage unforeseen expenses and opportunities. A robust savings plan can help businesses handle everything from sudden economic changes to gaps in cash flow. In addition to covering emergency costs, savings can help fund new growth opportunities or business upgrades.

When crafting a savings strategy, balancing short-term liquidity with long-term goals is critical. While short-term funds and liquidity are essential for covering immediate needs and day to day financial commitments, long-term savings provide the stability and potentially higher returns needed for future expansion. How businesses approach this balance depends on factors like their size, cash flow requirements, and industry.

Short-term savings strategies for businesses

Short-term savings strategies are designed for immediate or near-term needs, typically up to a two-year period. These funds ensure businesses can cover operating expenses and deal with unexpected costs. Given the current interest rate environment, short-term strategies can also allow businesses to benefit from keeping more funds liquid while still earning meaningful returns.

A business might prioritise short-term savings when:

  • Managing cash flow inconsistencies.
  • Preparing for seasonal revenue fluctuations.
  • Building a buffer for unexpected emergencies or costs.

Liquidity is often the key factor in short-term savings – making sure that you can access business funds quickly, sometimes within a matter of hours or days.

A common short-term savings option – business savings accounts

  • Easy access accounts: these accounts tend to offer same day withdrawals at any time, usually at no cost.
  • Notice accounts: these accounts require customers to provide banks with notice to withdraw their funds, commonly from 7 to 180 days.
  • Short-term fixed rate accounts: these accounts require you to lock in funds for a set time, commonly anywhere from six months. Banks may offer higher interest rates in return for lengthier term deposits, but this is dependent on the interest rate environment.

Recognise Bank offers a variety of savings options like easy access, fixed and notice accounts, which provide businesses with the flexibility they need to access their funds while earning interest on surplus funds.

Explore Recognise Bank’s range of business savings accounts today.

Long-term savings strategies for businesses

Long-term savings strategies focus on helping businesses achieve financial goals that extend beyond two years, for example, for expansion, new investments, or large purchases.

Businesses typically invest in long-term savings when they’re planning for:

  • Large capital investments e.g. buying property or new equipment.
  • Business expansion e.g. merging or acquiring another company.
  • Future growth opportunities.

A common long-term savings options – long-term business savings accounts

Longer-term fixed rate savings accounts, often with two-to five-year terms, tend to provide higher interest rates*, ideal for businesses that can lock away funds for several years. In today’s climate, businesses should weigh the benefits of higher rates on short-term savings vs. committing to long-term products.

Balancing short-term and long-term savings

It is important to consider how you balance short and long-term savings strategies as a business. By doing so you can ensure that your business is optimised for both immediate financial security and future growth. How you balance the two can depend on several factors but here are some that might influence this decision:

  • Business size: Smaller companies with less excess cash may prioritise accessibility, while larger firms with greater cash reserves can possibly afford to lock away some funds for a longer-term period.
  • Cash flow: Companies with steady cashflow can allocate more to long-term investments, while those with irregular cashflow might need to focus on short-term savings.
  • Industry: Businesses in volatile industries may need a greater short-term buffer, whereas stable sectors can prioritise long-term strategies.
  • Interest-rate environment: High or low-interest rate environments may affect the ways in which businesses choose to balance their strategies in order to maximise returns. 

Conclusion

Having a well-rounded savings strategy is essential for businesses aiming to navigate both immediate challenges and future opportunities. Short-term savings offer liquidity for daily operations, while long-term investments help businesses plan for growth. By balancing both approaches, companies can create a stable financial foundation, positioning themselves for ongoing success.

Recognise Bank offers a range of savings options, from easy access accounts to longer-term savings accounts, helping UK businesses optimise their financial strategies. With careful planning and regular reassessment, businesses can make the most of their savings and be ready for whatever the future holds.

*depending on the interest rate environment.

Important information

This content is provided for information only and should not be treated as tailored financial advice for you.  Please speak to an independent financial adviser or other financial professional before taking any decisions based on the information provided in this blog.  You are responsible for your own financial decisions and neither the author nor Recognise Bank will be responsible for any losses, of whatever kind, that you might suffer as a result of you relying on this post.   

Steve Pateman

Steve has had an extensive executive career in banking leading corporate and commercial banking businesses at RBS/NatWest, managing Santander’s UK banking businesses and as CEO of Shawbrook Bank, Hodge Banking Group and most recently successfully leading the banking licence application for StreamBank.

He is a non-executive Director at Bank of Ireland both in the UK and Dublin and Thin Cats, a specialist SME lending business and is retained as an advisor to Black Lion Ventures. He was previously President of the Chartered Banker Institute.

Steve took up the role of Chair (subject to regulatory approval) at Recognise Bank in November 2024, having served as an Investor Non-Executive Director since January 2024.